About us

Playground is your number one value added distributor in The Nordics of quality gear for an active lifestyle, smart devices to up-tech your home and life and premium fashionable street wear to keep your look fresh and updated. We know our products thoroughly because we only deal with great brands and products that we like and use ourselves.

Our brand and product focus is on sporting goods, intelligent devices and lifestyle brands that are on point with the daily trends, while being innovative and bold enough to maintain a sustainable product and brand flow into the upcoming season as well. Staying on top of the market together with our brands is key to our success. And success with our brands is obviously a continuous mission. Every single day.

At Playground, we are far more than just another box-mover. We have a strategic approach to everything we do and our work portfolio includes a comprehensive distribution execution with clever marketing, on time and creative PR, top of the line video content production and exciting events. We work with a dedicated sell-through concept with our brands, retailers and partners. The complete edition. Sell-in is the first step. Sell-through is success. And we work closely with our brands and competent retailer network to actively provide the end customers with the best products in hand.

Playground is your creative business partner. We always strive to act a little differently to achieve common goals with our brands and partners. May it be the selection of brands, we distribute in our Nordic region, the way we work with influencers or a very special way to pitch sales to new business partners. We act. And we act efficiently to drive sales and create results.

All our brands have a plan for tomorrow. They are innovative, think long term and have a competent business strategy. Whether it is brands within the internet of things industry or bold and creative fashion and gear manufactures, they have a plan for tomorrow to keep constant success and growth a part of their daily mission.

We sponsor and seed thoroughly scouted ambassadors to position and manifest our brands within the relevant environments. We only work with selected influencers and athletes who – like us – have a big passion for our brands and products. The relationship, genuine interest and curiosity are very important elements to Playground, when we work with brand ambassadors.

Sales pitching is a key and basic strength of Playground. As we only work with mutually developed and market hungry brands and retail partners, we generate steadily growing sell-through as well as maintain our well established network in the business and industry.

That way we create and sustain both strategic communication, business plans and efficient sell-through of all our brands. That’s probably why internationally renowned brands such as JBL by Harman, Goal Zero, Rossignol, Douchebags, Super by Retrosuperfuture and KOMONO have chosen to work with Playground in the Nordic region.