Canadian Start-up Revolutionizes Scandinavian Homes with Ultra Efficient Smart Lighting

The Toronto-based Canadian smart home brand, Nanoleaf, has just signed a distribution deal with Danish company, Playground. The new partnership will launch the Nanoleaf Aurora in Scandinavia: a modular LED light with colour changing and voice control abilities that will elevate Scandinavia’s smart home market to the next level.

Nanoleaf is a smart home brand that goes beyond basic product function, connecting spaces with the people in them through design, intelligence and efficiency. The Nanoleaf Aurora Smarter Kit consists of nine modular LED panels that give you ultimate creative freedom for lighting your home. Connect the triangular pieces together like LEGO for a truly unique look that you can call your own. Set it up in your living room, kitchen, office or children’s room – the options are endless – and watch as more than 16 million different colours come to life. Create custom lighting animations in the Nanoleaf App and activate them with schedules or voice control. Wake up to brilliant oranges, yellows and pinks in the morning by scheduling the ‘Sunrise’ scene. Come home to calming greens and blues when you need to de-stress at the end of the day, just by saying a few words. With a few swipes of your finger, set the mood for when you’re feeling a little frisky. Whatever ambience you need, there’s an Aurora light scene for that.

Playground ApS have been actively developing the Nordic smart-home market with products to convert everyday homes to more convenient and fun smart-homes. Nanoleaf’s products have had previous success in Scandinavia with distributor Elite Solutions. Now, Playground takes over distribution for Nanoleaf, offering thorough product knowledge, a well-established network and sales channels within the industry.

Anders Bjørndahl, CEO in Playground, says:

“Having signed the distribution deal with Nanoleaf goes hand in hand with our 2017 business strategy. We are establishing and running Playground as an up front and competent distributor by having some of the most innovative, unique and virtuous brands out there. We deal with quality lifestyle, consumer electronics and sporting goods and going hard on the smart-home market is obvious to us. We are doing sensible business while making people’s lives easier and more fun.”

From Nanoleaf the mission is clear: Revolutionize the Scandinavian homes.
Christian Yan, COO and co-founder of Nanoleaf, says:

“Nanoleaf is a perfect match for Scandinavia. Scandinavian design is well known worldwide as being quality made and well thought of. The people in Scandinavia also spend a lot of time making their homes beautiful and they love great design. Nanoleaf is a beautiful modular lightning product that you can design and control yourself via the Apple Home Kit interaction which we are very proud of having as a partner. The mix between Nanoleaf and Scandinavia are perfect and together with Playground, we will revolutionize Scandinavian’s home and how Scandinavian’s feel at home.”

Retail Info

Playground distribute Nanoleaf Aurora throughout the Nordics in various DIY-stores, lightning boutiques and consumer electronic chains, e.g. Elkjøb/Elgiganten.

The Aurora Smarter Kit including 9 LED panels and all equipment for installation – retail prices:

DKK: 1.699,-
SEK: 2.199,-
NOK: 2.199,-
FIN (€): 230,-

The Aurora Expansion Pack with 3 additional LED panels – retail prices:

DKK: 549,-
SEK: 699,-
NOK: 699,-
FIN (€): 65,-

Please contact Playground’s representatives for more info and sales:
Sales: Jonas Jacobsen – M: +45 5356 1681 / E:
PR & Communication: Thomas Striegler – M: +45 4272 3989 / E:

About the Nanoleaf Aurora

The Nanoleaf Aurora is a smart, modular lighting system made up of triangular LED panels. The Aurora is controlled with Wi-Fi and works with Apple Home Kit for voice control. It is compatible with iOS and Android devices. Each Aurora Smarter Kit comes with 9 panels, 1 controller, 1 power supply, 9 linkers, stencil paper and mounting tape. Expansion Packs come with 3 panels, 3 linkers and mounting tape.

About Nanoleaf

Nanoleaf is a 3P conscious capitalist company focusing on people, profit and planet. This has been the mantra in Nanoleaf, since the three adventure-seeking, life-loving, dream-chasing digital nomads began their journey with a Kickstarter project back in 2012. Today Nanoleaf are creating smarter, more efficient lighting experiences that brings excitement to their customers worldwide and creates a more sustainable future for the planet. Nanoleaf has won the IES Technical Progress Award 2015, Red Dot Award, SEAD Global Efficiency Medal and was featured with the CES Innovation Awards Honoree in 2017.