Country Sales Manager within CE in Norway and Sweden

Do you thoroughly know CE and can you develop and execute sales in both major and minor retail doors within CE in both Norway and Sweden? – Then we have a country sales manager position for you!


Playground is a leading distributor in The Nordics of quality gear for an active lifestyle, consumer electronics and premium fashionable street wear. From our headquarters in Copenhagen we work together with brands from all over the world like Rossignol, Douchebags, JBL by Harman, Goal Zero and KOMONO amongst others. We are expanding the business in the Nordic region on all verticals, especially CE, why we need a country sales manager to deal with our existing, as well as new, retail doors within CE in both Norway and Sweden.

What will your job be?

You are going to work with both major and minor existing retail doors within CE in both Norway and Sweden with the key accounts: Elkjöb, Power, NetOnNet, Eplehuset, DigitalIn, Clas Ohlson. A good and close relationship to these doors are part of the key to success for Playground, so it goes without saying, that it’s highly important that you know how to deal with big corporate chains as well as small and medium sized business owners. The task is to maintain a good relationship and the goal is to continuously drive and close major sell-through. You will be working with the internationally renowned brands JBL by Harman, Goal Zero, Friday Lock, Nanoleaf and Sengled of which the quality of your pitching sales to retailers is essential.

Your job will also contain the exiting element of building up new business opportunities and relations for Playground in both Norway and Sweden. We are always looking for new interesting and competent retail doors to deal with our brands, why it is important that you can seek out and hook new business partners.

Together with our helpful and ambitious team in Copenhagen you will coordinate and report results and concrete plans going forward. We have a weekly sales meeting on Skype where all sales representatives jointly report to Playgrounds CEO and business developer to keep everyone in line with the business progress, ups and downs.

Who are Playground?

Playgrounds’ headquarter is in a bright and modern office building located on Nørrebro in Copenhagen from where we have business meetings, a big detailed showroom, and our internal content production company – oh yes, and of course our gigantic roof deck with a skate ramp where we throw some pretty cool summer parties.

Our team consist of a 16-strong crew and in addition to that we share office with our film production sister company, Playground Production, who are 7 creative and skilled film makers.

We brand ourselves as a value-added innovative distributor focused more on sell-through than sell-in. With great business and brand success. A success that is derived from our team being curious, energetic and having an important say in the Playground business.

The tone and voice in Playground is playful and the distance between you, management and your colleagues is short. In the field, we work as charismatic performers who are armed with thorough product knowledge, positive energy and more likely a pair of jeans than a suit and tie. We are brand buzz generators, great networkers and sales representatives with a genuine smile on our faces, and we guarantee that a job at Playground is anything but monotonous and unchallenging. We work with big internationally renowned brands but in our own casual performative way. And it works.

Who are you?

You are a cheerful, result driven sales representative who has great experience with doing business within CE with a lot of different types of costumers. In the day-to-day business, you work as a self-propelled structural businessman or woman who seeks out new opportunities on behalf of Playground as well as maintain your strategic overview and current business. You always keep your colleagues in the loop and have great communicative skills to both customers and to Playground HQ.

We have a well-established network within retail throughout the Nordics which you will be responsible for maintaining, and contributing to, with your present network within the CE business.

From your previous jobs and present career, you have a confirmed list of high performance sales and management results preferably within the CE business. You might have a sales-, area- or country manager position as is. Now you are seeking new opportunities where you will be able to, to some extent, create your own business and customer flow and portfolio. All with high self-involvement and with great responsibility for developing and maintaining sales to some of the biggest retail chains in the Nordic region.

Your qualifications and skills

  • 5 years’ experience in performing and managing sales
  • Establish, develop and maintain reseller channels
  • Contacts and network
  • Relationship building
  • Channel Management
  • Sales Excellence


  • Swedish or Norwegian – Native
  • English – Written / Oral


  • Office Suite – Good
  • ERP Dynamics or e-conomic – Good
  • Computer skills in general – Good

We are reviewing applications ongoing and hope to have you started up in the job in the beginning of April.

Please send your application in English along with your CV to Playground’s CEO, Anders Bjørndahl, on e-mail:

You are more than welcome to visit our webpage to find out more about Playground ApS

We look forward to hearing from you