JBL Sport Line Headphones
Big muscles to drive the brand
JBL is an American audio electronics company founded in 1946 by James Bullough Lansing. Their primary products are loudspeakers and associated electronics. There are two independent divisions within the company — JBL Consumer and JBL Professional. The former produces audio equipment for the consumer home market while the latter produces professional equipment for the studio, installed sound, tour sound, portable sound (production and DJ), and cinema markets.
JBL’s more than 70-year old brand has always has been about high quality and good design for both privates and professionals. JBL is part of American Harman International, which is one of the world’s largest providers of sound and image solutions in multiple dimensions. Among other things, Harman has license to do Bang & Olufsen sound systems in car brands like BMW, Audi, Chrysler and Mercedes-Benz. In 2016 the South Korean tech giant, Samsung Electronics, acquired Harmann.
Product focus on innovation, great functions and stories
JBL develop products that have a significant story to tell. Many of their headphones and wireless speakers have repeatedly, and as recently as last year, won the prestigious RED DOT PRODUCT DESIGN AWARD 2016. And with product features which include JBL Signature Sound, Sweat Proof Design, “never to hurt or fall out guarantee”, Flex Soft, Bluetooth and a smart 3-button control, there are plenty of reasons to choose a JBL product.
JBL also work with many different world-class ambassadors in the sports industry e.g. action staractor and bodybuilder Dwayne “The Rock” Johnson and football player at FC Bayern Munich, Jerome Boateng. Additionally, JBL has sponsorships in the largest spectator sport, Nascar plus involvement in NBA.
Check out JBL’s Sport lineup product’s on (Danish) Playground.dk
Check out JBL’s Sport Performance lineup that Playground distributes in the Nordics: